Want the London look? Protect your skin against the everyday stresses of modern life it! Rimmel London’s Fix & Protect Makeup Primer with built-in SPF 25 helps your skin combat daily stresses like pollution and damaging UV rays. This beautifying primer prepares skin with an invisible lightweight moisturizing fluid that helps protect against pollution and filters out the sun’s damaging rays, preventing hyperpigmentation and skin dehydration. The result is beautifully even, smooth skin for easier make up application and hold that lasts all day long. One of the biggest keys to getting a smooth, long-lasting finish for your makeup is to begin with primer. So start your make-up regime each morning with Fix and Protect Make Primer from Rimmel London and not only perfect your skin but help protect it too. Apply a small amount before putting on your foundation and blend it evenly into your skin, paying special attention to your problem areas. To seal your pores and soften and protect your skin before applying your foundation, use Fix & Protect Makeup Primer from Rimmel London.